Privacy policy
Last updated: March 3, 2026
Novu operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). Novu uses Shopify’s platform to power and operate the store, allowing us to provide a secure and functional shopping experience.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our Services or otherwise communicate with us.
If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Personal Information We Collect
When we refer to “personal information,” we mean information that identifies you or can reasonably be linked to you.
Personal information does not include anonymized or de-identified information that cannot reasonably be connected to an individual.
Depending on how you interact with our Services, we may collect the following categories of personal information:
Contact Information
• Name
• Billing address
• Shipping address
• Email address
• Phone number
Financial Information
• Payment card information
• Payment confirmation details
• Billing transaction information
Account Information
• Account login credentials
• Preferences and settings
Transaction Information
• Products viewed
• Items added to cart or wishlist
• Purchases, returns, or exchanges
• Order history
Communications
• Customer service messages
• Emails or support inquiries
Device Information
• IP address
• Browser type
• Device identifiers
• Network information
Usage Information
• Interaction with our website
• Pages visited
• Time spent browsing the Services
2. Sources of Personal Information
We may collect personal information from the following sources:
Directly from you
When you:
• Create an account
• Place an order
• Contact customer support
• Submit information through forms
Automatically through the Services
Information may be collected automatically through cookies, tracking technologies, and similar tools when you browse our website.
From service providers
Third-party services may collect or process information to enable payments, shipping, analytics, or technical functionality.
From partners or third parties
We may receive information from marketing partners or analytics providers when permitted by applicable law.
3. How We Use Your Personal Information
We use personal information to operate and improve the Services.
Providing and Improving the Services
We use information to:
• Process payments and fulfill orders
• Manage accounts and customer preferences
• Provide order updates and shipping notifications
• Facilitate returns or exchanges
• Personalize product recommendations
• Improve the shopping experience
Marketing and Advertising
We may use personal information to send marketing communications or promotional offers.
This may include:
• Email marketing
• Online advertisements
• Promotional messages based on browsing activity
Customers may opt out of marketing communications at any time.
Security and Fraud Prevention
We use personal information to:
• Authenticate accounts
• Prevent fraud and unauthorized transactions
• Detect suspicious activity
• Protect the security of our Services
Customers are responsible for keeping their login credentials secure.
Communicating with You
We use personal information to:
• Provide customer support
• Respond to inquiries
• Send order updates and service notifications
Legal Compliance
We may process personal information to:
• Comply with legal obligations
• Respond to government requests or legal proceedings
• Enforce our policies and Terms of Service
4. How We Disclose Personal Information
In certain circumstances, we may share personal information with third parties.
These disclosures may include:
Service Providers
We may share data with vendors that help us operate the store, such as:
• Shopify platform services
• Payment processors
• Shipping and fulfillment partners
• Customer support providers
• Cloud hosting and analytics providers
These providers only receive the information necessary to perform services on our behalf.
Marketing Partners
We may share information with advertising or marketing partners to help deliver relevant ads.
These partners may use cookies or similar technologies to show personalized advertising based on browsing activity.
Business Transfers
Personal information may be transferred during a merger, acquisition, bankruptcy, or other business transaction.
Legal Requirements
We may disclose personal information if required to:
• Comply with legal obligations
• Respond to lawful requests from authorities
• Protect our rights or the rights of others
5. Relationship with Shopify
Our store is hosted on Shopify, which provides the e-commerce platform used to operate the Services.
Shopify may collect and process personal information related to your interactions with the store in order to provide and improve the platform.
Information you provide may be transmitted to Shopify and its service providers, which may operate in countries different from where you reside.
To learn more about how Shopify processes personal data, please review the Shopify Consumer Privacy Policy:
6. Third-Party Websites and Links
Our Services may contain links to third-party websites or platforms.
We are not responsible for the privacy practices or content of those third-party websites.
Customers should review the privacy policies of any external sites before providing personal information.
7. Children's Data
Our Services are not intended for children.
We do not knowingly collect personal information from individuals under the age of majority in their jurisdiction.
If a parent or guardian believes a child has provided personal information, they may contact us to request deletion of that data.
8. Security and Retention of Information
We implement reasonable security measures designed to protect personal information.
However, no system can guarantee absolute security.
Information transmitted online may be vulnerable during transmission.
We retain personal information only for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our policies.
9. Your Rights and Choices
Depending on where you reside, you may have certain rights regarding your personal information.
These may include:
Right to Access
You may request access to personal information we hold about you.
Right to Delete
You may request that we delete personal information we maintain about you.
Right to Correct
You may request that we correct inaccurate personal information.
Right to Data Portability
You may request a copy of your personal information in certain circumstances.
Right to Opt Out of Targeted Advertising
Depending on applicable law, you may request that your information not be used for targeted advertising purposes.
If you visit our website with the Global Privacy Control signal enabled, we may treat this as a request to opt out of certain data processing activities.
More information about Global Privacy Control can be found here:
https://globalprivacycontrol.org
10. Managing Communication Preferences
We may send promotional emails or marketing messages.
You may unsubscribe from promotional communications at any time by clicking the unsubscribe link in our emails.
Even if you unsubscribe from marketing messages, we may still send non-promotional communications, such as:
• Order confirmations
• Shipping notifications
• Customer service responses
11. Complaints
If you have concerns about how we handle your personal information, you may contact us directly.
Depending on your jurisdiction, you may also have the right to file a complaint with your local data protection authority.
12. International Data Transfers
Your personal information may be stored or processed outside your country of residence.
Where required, we rely on recognized legal mechanisms for international data transfers, including Standard Contractual Clauses or other approved safeguards.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
When updates occur, we will revise the “Last updated” date on this page.
Continued use of the Services constitutes acceptance of the updated Privacy Policy.
14. Contact
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: